SERVICE: EDITING, COLOR GRADING, SOCIAL MEDIA CONTENT CREATION
AGENCY: SELECT WORLD
Top model and style icon Amber Valetta partnered with beauty retailer Douglas to release a makeup collection tailored to her perception of beauty – the natural beauty of women.
We were excited to partner with Select World as a boutique post-production on this project to create three unique commercials.
The City of Angels
Our objective was, to reproduce the relaxed and always summery feeling of Los Angels. The flow of the edit and the final colour correction had to feel like a walk alongside the roof pool. The spot was about natural beauty, so we retouched the images as little as possible, with just some beauty retouching involved.
Hence we have let Amber Valetta and the sun of LA shine as natural as they are.
Format, Function, Message, Content – We speak social media
The product line was mainly launched online, and via designated social media channels, so we put the ad in the right formats and made sure each channel is provided with the right content.